Email marketing is a traditional and reliable form of marketing and building communicative relationships with your audience. Long-term businesses and startups just laying their foundation recognize the importance and benefits of a well-curated email marketing campaign. But why is your email marketing campaign so essential for your brand presence? The answer is simple – it’s very cost-effective and allows targeted marketing. It opens up a channel for you to reach customers directly in their inboxes. This form of communication feels a lot more personal to your audience than other types of marketing and advertising strategies.
Plus, despite the growing significance of social media marketing, research has successively demonstrated overwhelmingly positive responses from customers who were marketing products and services by email marketing campaigns. Increased sales and reception by your audience directly correlates to increased brand awareness in the market! We have compiled a list that illustrates how you can employ your email marketing campaign to develop your brand awareness. We hope you find it helpful!
Don’t Start with A Sales-Pitch
Emails that are an overt attempt at a brand making a sales pitch generally do not sit well with the audience. Because it gives them the impression that you are only interested in getting your products to sell, your target audience should view your marketing campaign as an honest attempt at building a sustained communication channel. The message that you want them to take away is that your brand is an authority in their specialization or niche. If you wish to offer your audience some services, then spend time researching their concerns and expectations. This factor will allow you to customize meaningful and relevant solutions to help them with their specific problems. This method is one of the easiest and best ways to promote brand loyalty and increased leads and build a very positive brand image.
You can count on the sales to start coming in sooner or later because customers want to connect with a business that is genuinely interested in meeting their needs.
Consistency is a central factor in maintaining any healthy relationship – so why should your relationship with your customers be any different? Email marketing campaigns are an opportunity for you to establish an effective communication channel with your customers. Ensure sending emails regularly, gradually easing your readers into a habit of hearing from you. For example, if you have sent five emails in a month, then don’t send as many as ten or as less as two the next month. Stay around the original number so that your viewers learn what to expect from you.
Further, consistency does not only involve deploying emails regularly, but it must also take under its umbrella your branding and tone. Why? Because the impression you want to create in your audience’s mind is that they are receiving their emails from one person/source. Just like a person, your brand has a voice. You can decide what you want this tone to be – informal, friendly, serious, or polite – but stay consistent with it so that your customers become familiar with a voice. This factor will promote trust and motivate engagement as it will allow your audience to view you more interpersonally and see your brand as a living entity instead of a static thing. Once you establish this sense of connection, you can depend on growth in your respectability as well.
Create a Good Landing Page
You ideally want to have a landing page that matches your email template. That is, your email and the landing page work together to invite the customer to engage in a specific task. Make sure that this is easy for them to understand and to perform. For example, if your email has a call-to-action button that directs them to a landing page offering certain products or services, make sure the landing page has a friendly and compatible interface, and the products are easy to find. Nothing is worse than frustrating customers with hard-to-locate products and offers. To get assistance with this aspect of your campaign, you can always enlist the help of professionals trained in email campaign management to help you with the deployment of your campaign.
Last and First – A Welcome Email
This aspect may not seem important, but a welcome email can go a long, long way in how your customers see you! As some say, first impressions can be the last impression, so you better ensure that your first impression counts! It is surprising how underrated yet effective this strategy is! A welcome email results well for you to establish the tone too. A welcome email tells your clients what to expect. Also, the first emails that a subscriber receives generally tend to have much higher open rates than the subsequent ones. So if you get it right early on, it is likely that you’ll be able to decide the nature of all future correspondence as well.
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