Today, the marketing industry is in its prime and, in all likelihood, this tendency will be observed for years to come. A marketer has a wide range of various traditional and digital tools to build their advertising strategy upon. And banner advertising is one of these methods. You might hear from time to time that banners have already lost their efficiency and do not belong to the present-day advertising world. However, the concrete statistical data convincingly prove that the popularity of banners has actually seen a steady increase. The thing is that a high-quality professional banner can attract huge amounts of traffic and boost online sales for any business. At the same time, badly designed ones not only go absolutely unnoticed by the audience but also have a negative impact on the brand’s reputation. Before launching a full-scale banner ad campaign, make sure you’ve considered the following issues.
Think about Your Audience
In general, the key to a successful advertising campaign lies in how well you know who your potential audience is. To streamline this process, you can ask yourself the following questions: Who does my audience consists of? What are their preferences and most pressing needs? What are their behavior patterns and psychographics? If you don’t know the precise answers, then you should find them prior to proceeding with further practical steps. If you are able to understand your audience, then you can really make it, especially when it comes to creative and delivery aspects. Put your audience’s reactions first, think of what they might genuinely enjoy – and take it from there.
Choose the Right Design
Probably, the best thing about banners is that they can be placed on practically any website you can think of. On the other hand, it means that banner size, parameters, and functions heavily depend on the website they are hosted on. To make sure that you will get the most of this method, you should know which websites offer what kinds of tools you need to be able to present your concept to your maximum advantage. Of course, there is always an option to hire a design agency that will take care of these things. Yet, with modern graphic design software like Vistacreate you can use, for example, eBay banner maker for a specific platform or use any of hundreds of pre-made templates for any platform and get top-level professional quality with no effort.
Banner advertising provides you with an excellent opportunity to showcase your brand’s reputation and contribute to a higher level of customer trust. Unlike flashing click baits or annoying pop-ups, a banner is an open, honest and relevant way to present the essential components of products or services offered by the brand. Rest assured that your potential customers will appreciate it.
One Product Only
The temptation to use a banner to advertise several of your brand’s products or services at once is quite understandable. Firstly, this is a sure way to save some of your advertising budgets. Secondly, this may appear to be another possibility to improve your brand recognition among users. However, we strongly advise against this decision. The main reason is that having too many different elements will make it hard for users to grasp the idea of what your banner is all about. According to practical experience, banners work best when they focus on showcasing all benefits of ONE product or service, meaning that this significantly increases its chances to get noticed by the audience. Showing several items on one banner usually distracts and confuses customers. This equally applies to the content of your brand’s banner. Choose one clear-cut message you want to get through to the customers and do your best to channel it directly to your target audience.
Call to Action
First and foremost, everyone realizes perfectly well that the ultimate aim of any advertisement is to stimulate a brand’s sales. Since the rules of the dame are evident, why not include a direct call to action in your ad banner? The choice at the market is often so big that customers themselves are at sea and can’t decide which variant to choose. Given these circumstances, prompting precise instruction may be exactly what customers are looking forward to. A banner containing a direct call to action can boost conversions. Don’t forget to use phrases like “Sign up Now” or “Register Me” – they really work. If you decide to follow this advice, make sure that the text is easily readable and the color palette is well-balanced.
When it comes to triggering great traffic and massive brand awareness, banner advertising proves extremely effective and efficient. Yet, the ultimate successful performance greatly depends on how you execute your banner advertising strategy. Fine-tuned key message is the door opener to connecting your brand with the customer. By missing the message you will for sure miss the audience and, consequently, the market. Importantly, the banner’s novelty wears off with time, so it makes much sense to update or replace it with another one.
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