Technology has always been integral to increasing your marketing reach and driving sales. Today, digital technology is where marketers, brands, and sales are all finding new opportunities to grow. Whether it’s pushing the edges of what’s possible with Virtual Reality or tapping into newly accessible and affordable hardware like mobile digital signage, these are some of the leading technology trends in marketing spheres.
Mobile Digital Signage
Also known as portable digital billboards, mobile digital signage has quickly become a favorite tool of marketing agencies and companies launching Out-of-Home branding campaigns. Portable digital billboards are now more affordable to rent and easier to install than ever.
They can go anywhere, for any reason. They’re increasingly used in brand activations, festivals, retail environments, and more.
It’s also never been easier to create a unique mobile digital signage application for your event. With touch and gesture screen control now available even on outdoor digital billboards, many of the obstacles that prevented this hardware from being used in live campaigns have already been overcome.
Sales teams and marketers have never had more access to big data. Whether they’re managing leads or identifying the best targets for their campaign, big data analytics is a key factor in their success.
Marketers have a long way to go when it comes to prioritizing data analytics, and an embedded analytics platform makes it even easier for them to gather concrete and usable information, providing them with a lot of data to work with. Companies are constantly receiving customer information that only needs to be analyzed and used.
When customers give up personal information like that, they’re usually doing it in exchange for a better, more personalized experience. It’s now up to marketers to make full use of that information to enhance the customer experience.
Customer Relationship Management
CRM software is no longer a nice-to-have in the sales world; it’s become essential. CRM software allows sales teams to generate reports, manage communications, archive emails, and handle lead management.
Using a CRM, sales teams can identify opportunities by tracking deals from one end of the pipeline to the other. Fine-grained monitoring gives them a bird’s-eye-view from which to track progress and manage everything from above.
Metaverse and Gamevertising
For brands that really want to be on the cutting edge of technology to provide brand-new experiences, Virtual Reality, Augmented Reality, and the evolving concept of the “metaverse” are at the forefront of innovation.
One important new term you should know is gamevertising. This is where a brand advertises within a video game. They can do this in one of two ways:
- Product placement within a video game.
- Creating a virtual experience that functions as an advertisement.
Gamevertising is opening the door to interactive advertising experiences that bring participants closer to the brand.
In the right hands, these technology tools can make a huge difference for your sales and marketing teams. Extend your reach with portable digital billboards, analyze more data, track customer relations, and break boundaries in the metaverse.
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