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The Growing Impact Of Social Media On Video


Social media has become an integral part of our lives and has a huge impact on them. There is hardly a person who does not have an account on Instagram, Facebook, Linked In, etc.

Social media makes its own changes to our daily routine and dictates its own trends. If we want to stay afloat in 2021, we must accept the new rules of the game. This is especially true for videos. The presentation of the video changes, our perception of videos changes, the message conveyed by the video for social media also changes. Moreover, for each of the social networks, the process of creating videos should be different. 

First of all, you should understand the difference between social networks and shoot videos individually for each of them. It may seem like a daunting task, but this is exactly what you should do in 2021. It’s either you play according to the rules of social media, or you stay somewhere behind.

Statistics show that the number of people watching videos on social media is constantly growing. If before it was enough to post a couple of picks to get the desired feedback, now everything is a little more complicated. Users are interested in the details of other people’s lives, the behind-the-scenes work of brands. And what could be better than showing it in a video?

This Is How Social Media Effects Video Production Process

It works both ways: by adding videos, companies and brands get more clients, and consumers accordingly want to see even more videos. But what kind of video content should there be for each of the social networks?

1. YouTube

YouTube is undoubtedly the most popular video platform. Moreover, it is the most loyal platform because both short presentation videos and long seminars are equally popular among its users. YouTube is a social media that is most often used by people looking for video instructions on how to solve some problems or a product or anything else.

This platform supports the real-time format, so you can also safely upload your videos here and now and share fascinating moments of your life with your subscribers.

You should also make sure your video’s content is searchable. Transcribing your video and providing a transcript would be helpful. That way people would be able to find your video more easily.

2. Facebook

Facebook is another popular social media platform where you can watch videos. However, the way this platform works is very different from YouTube. Here, users are not looking for ways to solve problems because there is YouTube for this. Here, they want entertaining and inspiring content. Moreover, statistics show that more than 80% of people watch videos without sound on Facebook.

So, if you plan to share your videos on Facebook, you should make sure that they will be equally interesting to watch with or without sound. You can use Movavi software, a program that can help you create and edit any kind of videos, add captions, music, etc.

Facebook offers you to share ready-made videos, live videos, video stories, etc. 

The best video size for this social media is 1280 x 720 pixels. However, other sizes are also possible.

3. LinkedIn

If earlier this social network was used exclusively for career purposes, now its capabilities have become much broader, thanks to the launching of the video viewing function in 2017.

To make your videos successful here, they should be related primarily to career and work topics. It is also worth knowing that this platform does not save videos for a long time. Unlike YouTube and Facebook, they disappear after a while.

The size of the video you may upload there ranges from 1920 × 1080 pixels to 4096 × 2304 pixels, so you can add any video in general.

4. Twitter

Twitter is a discussion platform, so most of the video materials for social media that are mentioned above will not be of interest there. The main rule of Twitter is relevance: current news, current trends, current events, etc. Therefore, most of the videos here are short videos in which users share their views and opinions, encouraging other people to discuss.

Real-time videos, videos created on the go, live broadcasts – this is what Twitter needs.

1920 × 1200 pixels and 1200 × 1920 pixels are the recommended sizes for videos on Twitter.

5. Instagram

Instagram is a platform that focuses on beautiful visualization. Here, it is impossible to say unequivocally that video content is more popular than pictures. However, recent trends are already having an impact on this.

To make your videos interesting to people, you should make them as engaging and beautiful as possible. The most popular format here is video stories that disappear after 24 hours. The platform has a huge number of different tools to make your videos even more colorful and exciting: various stickers, gifs, etc.

You can share your personal life, create polls. The main rule – everything should look as aesthetically pleasing and beautiful as possible.

The recommended video sizes are 1080 × 1350 pixels and 1080 × 1080 pixels.

6. Pinterest

Pinterest is similar to YouTube in terms of video. Here, users are interested in learning something new: gift ideas, lifehacks, trends in fashion, etc. Despite the fact that the direction of this platform is photography, videos are also becoming more and more viewed here.

This platform supports almost all video formats and resolutions.

7. TikTok

This social network is different from all the networks mentioned above. Firstly, there is a specific video format – 15 seconds. Also, vertical videos are prioritized. The third point is the sound. Here, no one watches video without sound as it plays a crucial role.

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