This manual will walk you through the nine key areas of consideration for a print and distribution strategy. This definitive guide to successful leaflet delivery london distribution is the result of nine years of study into what has and has not been done in the cities of Derby and Nottingham.
Door drops are still a useful marketing strategy for many companies, but they need precision. In addition, it is applicable to a wide range of industries, but not all.
To begin, this piece identifies the types of companies most likely to see positive results from leaflet distribution. Furthermore, it goes into further detail on everything to think about if you want to optimize your ROI. Let’s dive in.
Who is the target audience for leafleting?
In recent years, Clearcut Derby & Nottingham’s most frequent clientele have fallen into a small number of groups.
Parties in Politics
City and Town Councils
Schools and Day Cares
Activities (Sports, Shows, etc.) Held Close to Home
Food Service Establishments
Building Permit Companies
Spas, Salons, and Salons
Leaflet distribution is also a common form of advertising for businesses in the roofing, landscaping, and driveway industries. These companies are always on the lookout for new, low-cost ways to distribute their fliers. As you’ll see below, this isn’t going to help the campaign succeed.
Do you have to get permission to hand out flyers?
Find out whether you need a license or permission to supply your own items, or to at least test the waters. How you plan to disseminate the flyers will determine this. No, a permit is not often required if the work is being done in a residential area; nevertheless, this should be confirmed with the relevant governing body.
Hand-to-hand distribution (such as distributing fliers on the street) normally needs a license. Once again, you may get this data on the website of your local government.
The delivery time for one thousand leaflets, roughly.
Once again, knowing how much time to allocate is essential if you want to hand out your own fliers. When hiring a service, it’s also something to think about. Red flags should be flying if their prices are too low to adequately compensate their employees.
It’s difficult to generalize how long it would take to distribute 1,000 leaflets since so many factors come into play. Terraced homes, for instance, will be much faster than normal. On the other hand, life in rural areas will move at a considerably slower pace.
Six to seven hours is the norm for my colleagues and myself in Derby and Nottingham. It may be lot faster at times, but it can also take a very long period. Remember that our pace is quick.
What is the going rate for a leaflet distribution service?
If you remember nothing else from The Complete Guide to Effective Leaflet Distribution, let it be this: distribution of leaflets on the cheap is almost never a smart idea. In the last decade and a half, I’ve heard every terrifying tale.
A shared plan may help you save money, it’s true. It is distributed alongside three, four, or five additional booklets at a cost of £35 to £45 per thousand. Of course, this will reduce the number of people who respond to your flier, particularly if it’s tucked away in the pizza menu.
Anything less than what they should be paying their personnel would be reason for worry when it comes to solus (your flyer delivered on its own) or solus+1 plans (your flyer distributed with a maximum of one other). It usually takes between six and seven hours to distribute one thousand flyers. In 2023, the minimum wage will increase to £10.43 per hour. As a result, the wholesaler is owed at least £62.58.
A business that charges £60 or £70 for a solus drop is either exploiting its workers or operating at a loss.
For a fully tracked A5 flyer on a solus+1 plan with Clearcut Derby and Nottingham, you should expect to pay £110* per thousand. This is the average cost that should be incurred to get the task done, including salaries, gasoline, and other operational expenditures.
The five most important things to include on your flyer or leaflet are: 1.
What you write on your flyer is crucial to the success of your leaflet distribution drive. When done properly, it may also boost customers’ perceptions of your company.
The main idea to grasp is how easy this is. Flyers that attempt to convey too much information to the reader will be ignored. Be direct, use plenty of visuals, and focus on only the following points:
To sum up in a snappy headline
An agreement or proposal (if feasible).
A Rallying Cry
Excellent photography or artwork
Proof in a social setting
Never attempt to create the artwork yourself if you don’t have the skills or time to do it. Never go to print without first showing your work to a graphic designer or your distribution firm, even if you’re having a joy creating it.
Can you recommend a good paper weight for printing leaflets?
You may expect the same negative results from printing your pamphlets on the lowest paper material as you would from the cost of distributing them. It may not seem like a huge concern, but the mail is more likely to be crumpled if the paper is too thin.
The minimal thickness of paper or card for a door drop campaign is 170gsm (grams per square meter). If you can swing it, go with 250gsm. When they want to create an even bigger splash, some customers even choose for 450gsm.
When it comes to passing out leaflets, there are a few recurring issues that may be easily remedied. The success of your campaign depends on your recognizing these factors and adapting your strategy appropriately.
The inability to monitor progress is by far the most typical problem. Putting out a flier and crossing your fingers won’t bring in any customers. In order to track the origin of the inquiry, your flyer should have a specific and clear call to action. The phrase “mentioned flyer to qualify for a deal” comes to mind.
Poor artwork and design, shoddy printing, and a lack of social proof are other problems.
Look at what’s happening now.
Another important consideration is learning from the successes of competing companies in the same industry. What was effective a few years ago is not always the greatest method now. The world of marketing is always changing, so it’s important to adapt as needed.
The fliers and booklets you get might help you stay informed. In addition, talk to your distribution firm to find out what has been most successful lately. They should know a great deal about it and be willing to share their knowledge with you at any time.